Three accounts of the work, with the numbers we have.
Each is written up in full: what the business committed to, what ARK made, what the market did, what worked, what did not, and what has not been measured yet. Where the placements are shown, they are shown at the size they actually run.
How $6,000 on Meta bought fewer leads and more information — and why the cost per lead went up 30% on purpose.
Three thousand dollars a month for two months, held steady. The form went from two questions to eight. What got through was a routing record instead of a hope. The one number that would settle the argument is not recorded yet, and this account says so.
Two Edmonton salespeople became the brand. The leads cost about twenty dollars each.
Destiny makes it easy. Ethan knows the cars. ARK built D&E Auto around the two of them rather than around a dealership, and ran three concepts in three placements. A logo can be copied and an offer matched; two named people cannot be duplicated.
ARK is paid when MyRide sells a car. Here is what that does to the advertising.
MyRide is five people — three curators and two owners — selling selected vehicles online and delivering them anywhere in Manitoba. ARK runs its marketing on a performance basis: if the work produces no sale, ARK earns nothing from the performance side. That arrangement is the brief.
Read the full account →
The two websites ARK designed and built.
- The cost per qualified lead for the MyRide campaign — the figure that would settle whether the eight questions paid — has not been recorded. This will be corrected when it is.
- Ad spend is not yet a record in the MyRide platform, so cost per funded deal reads not recorded rather than zero. The connection to the ad platforms is on the list.
- The D&E Auto identity system and website screens exist in the work but were never archived. The account is illustrated with the one photograph that was, and with the placements at actual size.
- The films described as thirty minutes in their scripts run 17:20, 29:27, 30:18, 17:25, 10:24 and 28:11. The site uses the running times of the recordings.
Not the deliverable — the problem. Tell us what the business needs to be true and we will tell you what should exist in the market for that to happen.
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